Apple Eyes Deals with Google, Anthropic After OpenAI

Apple is reportedly building its own large language model to power on-device generative AI features as it fills the gap with AI models from others. In a recent interview, Apple’s software chief Craig Federighi hinted at a potential agreement with Google Gemini in the future, saying that the company started with OpenAI because their large language model was “the best.”

Apple’s move towards integrating multiple AI models

Federighi explained that the company hoped to eventually have a range of different models in the iPhone for users to choose from. “We think ultimately people are going to have a preference perhaps for certain models that they want to use, maybe one that’s great for creative writing or one that they prefer for coding. And so, we want to enable users ultimately to bring a model of their choice. And so, we may look forward to doing integrations with different models like Google Gemini in the future. I mean, nothing to announce right now, but that’s our direction,” he said during the panel discussion.

Apple’s direction towards integrating multiple AI models

The New York Times had reported earlier in March this year that Apple was negotiating with Google to license Gemini. Meanwhile, Apple too is reportedly building its own large language model to power on-device generative AI features as it fills the gap with AI models from others.

Apple’s own large language model

Federighi also confirmed that the voice assistant will notify a user before sending them off its own in-house models.

Apple’s voice assistant

Apple’s move towards integrating multiple AI models is a significant step towards providing users with more choices and flexibility. As the company continues to build its own large language model, it will be interesting to see how it integrates with other models like Google Gemini and Anthropic AI’s Claude.

The future of AI integration