OpenAI Inks Deals with The Atlantic and Vox Media to Boost AI Capabilities

OpenAI signs content and product partnerships with The Atlantic and Vox Media to boost its AI capabilities, marking a significant development in the media-tech landscape.
OpenAI Inks Deals with The Atlantic and Vox Media to Boost AI Capabilities

OpenAI Inks Deals with The Atlantic and Vox Media to Boost AI Capabilities

In a significant move to enhance its artificial intelligence capabilities, OpenAI has signed content and product partnerships with The Atlantic and Vox Media. This development comes on the heels of similar deals with other media firms, granting OpenAI access to their news content and archives to train its large language models.

Training AI models with news content

These partnerships are crucial for the training of AI models, and they can also be lucrative for news publishers, which have traditionally been denied a slice of profits internet giants earn for distributing their content. Last week, OpenAI signed a deal with media conglomerate and the Wall Street Journal-owner News Corp.

Vox Media, the owner of The Verge and Vulture, among others, said OpenAI will help the company to develop products for its consumers and advertising partners. OpenAI will get access to Vox Media’s archives to help the Microsoft-backed company enhance its technology and its viral chatbot ChatGPT’s output, Vox Media said in a statement.

Separately, The Atlantic also announced a similar deal, giving OpenAI access to the publisher’s content. The Atlantic said it is creating an “experimental microsite, called Atlantic Labs,” that will also pilot OpenAI’s tech, helping the media firm explore how AI can drive development of new products and features.

“There’s a lot of fear in the media industry about partnering with tech platforms. But I’m absolutely convinced these deals can be beneficial, if we’ve learned the right rules, structure them the right way, and hedge our bets,” The Atlantic’s CEO Nicholas Thompson said in a LinkedIn post.

Media partnerships driving innovation

These deals demonstrate the growing trend of media firms partnering with tech companies to stay ahead in the rapidly evolving digital landscape. As AI technology continues to advance, it will be interesting to see how these partnerships shape the future of content creation and distribution.

The future of AI