How Tech Giants Use Your Data to Serve You Ads

As you browse the internet, have you ever wondered how tech giants like Yahoo use your data to serve you personalized ads? The answer lies in the way they collect and utilize your personal data, including your location, browsing history, and search queries.

What Data Do Tech Giants Collect?

When you use Yahoo’s websites and apps, including AOL, the company collects various types of data, including:

• Location data: Yahoo collects your location data to provide you with personalized content and ads.

• IP addresses: Your IP address is collected to identify your device and provide you with relevant content.

• Browsing and search data: Yahoo collects data on your browsing and search history to understand your interests and preferences.

This data is used to create a personalized experience for you, including serving you ads that are relevant to your interests.

Personalized ads can be a convenient way to discover new products and services, but it’s essential to understand how your data is being used.

How Is Your Data Used?

The data collected by Yahoo is used for various purposes, including:

• Personalized advertising: Your data is used to serve you ads that are relevant to your interests and preferences.

• Measuring ad performance: Yahoo uses your data to measure the effectiveness of ads and to improve their advertising services.

• Research and development: Your data is used to improve Yahoo’s services and to develop new features.

What Can You Do to Control Your Data?

While Yahoo collects and uses your data to provide you with a personalized experience, you have control over how your data is used. You can:

• Manage your cookie settings: You can adjust your cookie settings to control how Yahoo uses cookies to collect data.

• Opt-out of personalized advertising: You can opt-out of personalized advertising by visiting Yahoo’s Datenschutzeinstellungen verwalten page.

• Review Yahoo’s privacy policy: You can review Yahoo’s Datenschutzerklärung to understand how your data is collected and used.

Understanding how your data is used is essential to maintaining control over your online experience.

Conclusion

Tech giants like Yahoo collect and use your data to provide you with a personalized experience, including serving you ads that are relevant to your interests. While this can be convenient, it’s essential to understand how your data is being used and to take control of your online experience. By managing your cookie settings, opting out of personalized advertising, and reviewing Yahoo’s privacy policy, you can maintain control over your data and ensure that it’s used in a way that aligns with your values.