When to Find the Best Tech Deals: A Deep Dive into John Lewis and Richer Sounds

If you’re on the hunt for the latest tech gadgets at discounted prices, timing is everything. Which? conducted a thorough analysis of tech deals at John Lewis and Richer Sounds throughout 2023 to uncover the best months to snag a bargain. Let’s delve into the findings and discover the optimal times to score great tech deals.

The Best Months for Tech Deals

Which? discovered that January was the prime time for tech deals at John Lewis, with a whopping 710 new promotions launched, the majority of which were on TVs. Richer Sounds also saw a surge in deals in November, aligning with the Black Friday shopping frenzy. However, the summer months experienced a lull in promotions, making it less favorable for tech bargain hunters.

Tech Deals

Why Spring is Ideal for TV Purchases

Spring marks the release of new TV models, leading to discounts on older versions as retailers make room for the latest innovations. At John Lewis, a notable promotion on the 55-inch Samsung QE55LST7TAUXXU TV offered a free Samsung soundbar for 41 days. Richer Sounds, on the other hand, provided a 30% discount on all cables with a specific purchase.

TV Promotion

Insights on Other Tech Retailers

While John Lewis and Richer Sounds shine in the tech retail space, Apple stands out as a top choice for quality products and service. Although Apple rarely offers discounts, it provides special pricing for students and educators, making it a preferred destination for tech enthusiasts.

Research Methodology

Which? meticulously analyzed 4,459 promotions across headphones, speakers, and televisions in 2023 to determine the peak periods for tech deals. The study excluded laptops, tablets, and wearables, focusing solely on the frequency of promotions each month.

Stay tuned for more updates on the best tech deals and where to find them!

This article was inspired by a study conducted by Which? Tech magazine.