Zomato Unveils 'Shake it to Make it' Feature for Exclusive Dining Discounts

Zomato introduces 'Shake it to Make it' feature, allowing users to unlock daily dining discounts by shaking their mobile devices. The company has also made adjustments to its revenue strategy and suspended its Intercity Legends service.

Zomato Introduces ‘Shake it to Make it’ Feature for Exclusive Dining Discounts

In a bid to enhance user experience, Zomato has launched a new feature called ‘Shake it to Make it’, allowing users to unlock daily dining discounts by simply shaking their mobile devices. This innovative feature is currently active in several major Indian cities, adding an interactive element to the dining experience.

“The ‘Shake it to Make it’ feature is designed to enhance user experience by merging technology with exclusive offers.” - Zomato

To promote this new feature, Zomato organized an interactive offline event at Worldmark Gurgaon last month, showcasing the ‘shake’ concept in real-time. This event demonstrated the company’s commitment to providing users with savings and an engaging experience.

Unlock exclusive dining discounts with Zomato’s new feature

Apart from introducing user-friendly features, Zomato has also made adjustments to its revenue strategy. The platform fee has been increased by 25%, bringing it to Rs 5 per order. This change is expected to have a significant impact on the company’s revenue.

Operational Adjustments

In other news, Zomato has suspended its ambitious Intercity Legends service, which offered inter-city food delivery. The company has assured customers that enhancements are underway and plans to relaunch the service soon.

Zomato’s Intercity Legends service to relaunch soon